Healthy Generations

We believe that targeting specific, preventable health concerns—and addressing the social determinants that can impact them—will help us create a healthier generation of Americans.

The Healthy Generations initiative uses innovative social mapping technology and analyzes public health data to provide a snapshot of the major health issues in each state. This allows us to drill down to the zip code level and target initiatives that positively affect the conditions that matter most. We call this putting science behind the art of grant-making.

Today, we’re emphasizing efforts in five areas, while also supporting behavioral health efforts and programs that benefit people with disabilities.

Icon Healthy Hearts Healthy Hearts

The Anthem Foundation is investing in preventive programs that minimize controllable cardiovascular diseases and strokes, including efforts to reduce smoking, obesity, high blood pressure and stressful and inactive lifestyles. Heart disease is the leading cause of death in the U.S., with about 600,000 deaths each year, according to the Centers for Disease Control and Prevention. Coronary heart disease alone costs the U.S. $108.9 billion a year in healthcare services, medications and lost productivity.

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American Heart Association

The Anthem Foundation has committed $12.4 million to the American Heart Association over eight years. The grant promotes the lifesaving Hands-Only CPR technique. Together, we’ve trained more than 10 million Americans and are tracking toward doubling – or even tripling sudden cardiac arrest survival rates.
View the video

The Food Trust

The Anthem Foundation’s grant will allow the expansion of access to heart-healthy, culturally-relevant foods and locally grown fresh produce in strategically-selected neighborhood food stores (e.g., trusted by residents, near schools). This program will also launch Heart Smarts, an evidence-based approach for community-clinical linkages in neighborhood food stores, including nutrition education on a heart-healthy diet coupled with health screenings (e.g., blood pressure) in a subset of stores to increase access to preventive care from community health workers or health educators.

Icon Cancer Cancer Prevention

Prevention offers the most cost-effective, long-term strategy for the control of cancer. The Anthem Foundation partners with organizations that implement lifesaving cancer-prevention and early-detection programs. More than a million people in the United States get cancer each year. At least a third of all cancer cases are preventable if people make healthy choices such as not smoking, maintaining a healthy weight, eating right, keeping active, and getting recommended screening tests.

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American Lung Association

A nearly $900,000 grant will help implement the United States Department of Housing and Urban Development’s smoke-free housing rule successfully through a Smoking Cessation program for low-income housing residents.

This initiative will engage thousands of residents in the cessation process and will reduce or eliminate exposure to secondhand smoke for more than a million residents in states where Anthem has a presence. View the video

Maple Tree Cancer Alliance

A grant in Ohio is supporting individualized exercise oncology programs for patients inside of hospitals in southwest Ohio. In response to identified needs, the grant recipients are developing an infrastructure of research-driven programming and partnerships that will support exercise oncology as a critical component of cancer patient treatment and rehabilitation and as an effective strategy for improving physical health and long-term quality of life.

Icon Maternity Healthy Maternal Practices

The Anthem Foundation focuses on programs that encourage and facilitate first-trimester prenatal care and help at-risk mothers commit to behaviors that reduce the numbers of low-birthweight babies. Preterm birth is among the leading causes of newborn death, according to the National Center for Health Statistics. Prenatal care is an important part of a healthy pregnancy, and known strategies can lower the risk of an early birth.

March of Dimes

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Through the Anthem Foundation’s $1.1 million grant to the March of Dimes, we help provide targeted interventions to reduce preterm births in 19 states. Healthy Babies Are Worth the Wait helps communities prevent preterm births by educating patients, providers, and the community on risk factors. Group prenatal care—through a program called Centering Pregnancy—has demonstrated positive maternal and infant outcomes, including lower preterm-birth rates, higher satisfaction with care, and higher breastfeeding rates, compared to traditional prenatal care. Evidence-based smoking cessation programs help pregnant women improve their health and the health of their babies.

ConnectFamilias, Inc

A partnership in Florida works to improve prenatal care for expectant women within their first trimester through a program called Healthy Mommy, Happy Baby. Specifically, grant funding will provide ten workshops per year and provide early screenings for autism and communications disorders for infants.

Icon Diabetes Healthy Diabetes Prevention

More than 25 million Americans are living with diabetes and a third of obese adults are at risk for developing this condition. The Anthem Foundation invests in programs that stem the spread of diabetes through healthy lifestyle changes and increased physical activity.

Senior Services of Southeastern Virginia

A grant in Virginia supports the Diabetes Self-Management Program by providing diabetes management classes to seniors ages 60+ and older adults with disabilities at risk for, or already treating, diabetes and who reside in communities with identified health disparities.

Icon Healthy Hearts Healthy Active Lifestyle

The Anthem Foundation supports programs that raise awareness for, educate on, and encourage new behaviors, resulting in healthy, active lifestyles that offer long-term benefits. Regular physical activity helps reduce the risk of heart disease, high blood pressure, colon cancer and diabetes. It also improves mental wellbeing, assists with weight control, reduces depression and anxiety, and helps healthy muscles and joints.

The Anthem Foundation’s support of healthy, active lifestyles for individuals with disabilities seeks to reduce healthcare disparities and improve access to care.

Triple Play

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In 2016, the Anthem Foundation committed $10 million to serve as a Great Futures signature partner with the Boys & Girls Clubs of America in a healthy lifestyles program. Through the Foundation’s five-year investment, we’re combating in childhood obesity among the nation’s youth, helping nearly 16 million kids through the holistic health and wellness program Triple Play. View the video

Disabled Sports USA

This grant provides year-round adaptive sport opportunities for hundreds of wounded warriors and youth with disabilities in 14 Anthem markets, aiming to increase physical activity levels. The program results in greater independence, improved health and more complete rehabilitation of wounded warriors, as well as healthier lifestyles and more involvement with family, friends and communities.

The National Foundation for Governors’ Fitness Councils (NFGFC)

The Anthem Foundation’s commitment to the NFGFC is helping open state-of-the-art fitness centers in schools across the United States. NFGC’s mission is to turn a nation where more than 23 million children are overweight into one with the fittest, healthiest kids in the world. Physical activity not only prevents illness and reduces healthcare costs, but enhances academic achievement, increases confidence and fosters better interpersonal relationships.

Wellness Council of Indiana

The Indiana Chamber of Commerce, the Indiana Chamber Foundation and the Wellness Council of Indiana—with support from Anthem Foundation—are teaming up to address the opioid epidemic, with a goal to promote workplace substance misuse awareness, prevention, early intervention, treatment and recovery. This initiative will improve workplace safety, reduce the prevalence of substance use disorder (SUD) in Indiana workplaces and help employees struggling with addiction to achieve recovery and return to the workplace as productive employees.